03 February 2012

Facebook goes public - end of the beginning or beginning of the end?

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This article sums my feelings up nicely.  Facebook has proven it's longevity and no one can deny it's still very popular.

However...

If Zynga, Facebooks largest game provider, is losing $150 per paying user, the question does raise: Who pays for it all?  Advertising is Facebook's largest asset. It has a captive audience of billions and when it comes to advertising, companies may or may not assume that their success is attributed (if only partially) to their exposure on Facebook.

I'm not so convinced.  The ads on Facebook, for me at least, seem to disappear into the background as a dull 'roar' of floaty ads that no-one reads.  On the odd occasion I do pay attention, I seem to be beckoned by a car manufacturer or lipstick specialist to try out their products or 'join a contest and WIN WIN WIN'

Surely Google has already blasted this approach into the pits of mediocrity?  Sure, maybe it doesn't matter what I think as long as manufacturers and service providers pay their advertising bills to Mr. Zuckerberg but I do wonder if they may one day feel the same as me: Facebook, as good as it is in certain respects, just isn't worth the time any more.

Bubble about to burst?  I think so - unless they come up with something different.  (and 'no' I'm not talking about Timeline)