At the beginning of 2009, the 360 owners were lording over PS3 fans for a number of reasons - sales were still behind (and widening), the games were STILL running better on the 360 at initial launch, PS Home appeared to be a lame duck (still is really) and all-in-all, Xbox LIVE still appeared to be the better service despite the annual fee. Then E3 came and went and the world went 'oooooh-aaawwww' at the unveiling of Natal while Sony and Nintendo fanboys around the world denied that Microsoft had won the hype award of the event.
However, that all changed when everything in Microsoft suddenly went very, very quiet. It was as though Microsoft had run out of cue cards for 2009 and had escaped into the mountains outside of Redmond. A disastrous showing at the European Game Show had many journalists cocking their heads as the Microsoft conference ended abruptly after a rather unceremonious Fable III presentation - and with the PS3 Slim rumoured-dismissed-rumoured-confirmed and finally presented - it seemed as though the Xbox 360 campaign was slipping into a black hole of Microsoft's own making.
Sony didn't waste any time and exploited Microsoft's silence by trumpeting the arrival of a fairly attractive PS3 'Slim' complete with price cut and 45nm processor technology allowing the unit to run even quieter than its rather garish predecessor. Game-wise (shy of Uncharted 2), the PS3 really didn't show much this year despite fanboys trumpeting over some rather mind-numbing titles such as Infamous (or was that inFamous?) and some rather generic FPS entries - neither of which had much replay value. However, with increasingly passionate support from third-party publishers lead by Electronic Arts, the PS3 has gained a lot more attention this year - and sorely needed considering the enormous posted losses for Sony across all of its divisions.
Despite everything, there is one key detail that has steered 2009 into Sony's favour: advertising. After a number of years with a seemingly incompetent marketing department, Sony has roared back to full strength this year and the numbers show it. Furthermore, 2009 has also been a banner year for BluRay - and this has no doubt fostered the PS3's popularity against its competitors. A slick machine with a nice price tag, that plays the new movie format, is black in colour (Nintendo has only JUST clued in) AND is being heavily marketed - my god, Sony! Where the bloody hell have you been?
So I say 'Welcome back to the fight' for Sony. To Microsoft I throw out a big 'WTF' with lights for the last half of 2009
...and to Nintendo - 'yeah, you're still the king...but we still hate you.'
Peace out and Happy New Year to all.
I close out the year with props to Justice for a mighty swell tune:
http://www.dailymotion.com/video/x5srlg_justice-genesis_music
I close out the year with props to Justice for a mighty swell tune:
http://www.dailymotion.com/video/x5srlg_justice-genesis_music
Lovingly Yours,
The Angry Rabbit.
LMAO! @ "and to Nintendo - 'yeah, you're still the king...but we still hate you."
ReplyDeleteAnyway, I agree with you here. Microsoft have lost momentum and if Natal flops they might want to just focus on their next gen console.
Love the ending sentence. I think I'll have to quote you on it sometime :P
ReplyDeleteAs much as the PS3 user in me likes the fact that the Ps3 is doing ok, I miss Sony getting the kick in the ass from Microsoft's latest moves.
Sony still has to answer to netflix though, we cant forget that :P That it was its called isnt it?
Lol, @ the nintendo part. And i agree MS is depending too much on natal. If they don't step up their game they might as well as be beaten by Sony for second place by the end of 2010.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteSeeing sony succeed so well this year brought some joy to my sony fanboy(eveyone has one). THOUGH recent sales (just the NPDs) show that ps3 is already losing momentum as MS takes lead over ps3.
ReplyDeleteI wonder if Sony can continue snow balling because we know that MS won't lay down 2 years in row. Lets hope the big titles on ps3 coming early this year appeal to people more than 360's big titles coming at the same time and sony can move some consoles with those titles. Only time will tell.
(my avatar will follow me to the grave!)
@OFX only NPD sales indicate that, in all other regions the PS3 is maintaining a decent lead ahead of the 360. Besides the difference is insignificant when considering November was the month MW2 was released and the game was advertised in a way that i am confident a lot of people would think it was a 360 exclusive.
ReplyDeleteGood blog, awesome ending sentence about Nintendo ;). I'm wondering what MS has planned for next year, cause they were being all quiet this year. E3 2010 will be VERY interesting.
ReplyDelete